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Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

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Books

Publication Date

2010

Excerpt:

Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)

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Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html

Format:

Books

Publication Date

2008

Excerpt:

Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)

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Marketing strategy

Walker, Orville C.

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Management.

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Marketing strategy : a decision-focused approach

Walker, Orville C.

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Marketing -- Management.

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Marketing management : a strategic approach with a global orientation

Boyd, Harper W.

Format:

Books

Publication Date

1998

Excerpt:

Marketing management : a strategic approach with a global orientation / Boyd, Harper W.

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