Quantitative methods for marketing decisions

Select an Action

Title:

Quantitative methods for marketing decisions

Author:

Wegner, Trevor.

ISBN:

9780702146756

Personal Author:

Wegner, Trevor.

Publication Information:

Kenwyn : Juta, 2000.

Physical Description:

xii, 852 pages ; 25 cm

Abstract:

"The text emphasises the following: The marketing decision support role of quantitative data analysis; How marketing research methodology impacts on data quality; The influence of data types on the choice of data analysis technique; All data analysis techniques are developed through practical marketing illustrations; Problem solving exercises"--Cover.

Subject Term:

Marketing research.

Marketing research -- Problems, exercises, etc.

Marketing -- Statistical methods.

Marketing -- Statistical methods -- Problems, exercises, etc.

Added Corporate Author:

Institute of Marketing Management.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025771441	658.830727 W412Q 2000	1	Searching... Unknown

Bound With These Titles

On Order

Summary

This text aims to develop the marketing manager's understanding of quantitative methods within the framework of marketing research. It presents a framework of quantitative marketing research and highlights a range of exploratory descriptive data analysis and inferential analysis techniques.