Cover image for Strategic management
Title:
Strategic management
Author:
White, Colin (Colin M.)
ISBN:
9781403904003
Personal Author:
Publication Information:
New York : Palgrave Macmillan, 2004.
Physical Description:
xxxvi, 840 p. ; 25 cm.
Contents:
Pt. I. Introducing Strategic Management -- 1. Introducing strategy and strategy making -- 2. Thinking and acting strategically -- 3. Adopting a global perspective -- 4. Reading an uncertain future -- Pt. II. Strategic Environments and Competitive Advantage -- 5. Identifying opportunity and risk -- 6. Reading the competitive environment -- 7. Analysing resources, capabilities and core competencies -- 8. Creating and maintaining competitive advantage -- 9. Reducing costs -- 10. Differentiating the product -- Pt. III. Strategic Dilemmas -- 11. Determining the size of an enterprise -- 12. Integrating the strategists -- 13. When to compete and when to cooperate -- 14. Managing risk -- 15. Participating in the global economy -- Pt. IV. Bringing it all Together -- 16. Formulating strategy -- 17. Implementing strategy -- 18. Monitoring strategic performance -- Pt. V. Strategic Analysis and Audit -- Long case studies.
Subject Term:
Copies: