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1. 
Cover image for Marketing management
Marketing management
by 
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and
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2. 
Cover image for Analysis for marketing planning
Analysis for marketing planning
by 
Lehmann, Donald R.
Format: 
Books
Publication Date 
2005
Excerpt: 
. 4. Competitor analysis -- Ch. 5. Customer analysis -- Ch. 6. Market potential and sales forecasting
Available: Copies:
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