Consumer behavior

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Consumer behavior

Title:

Consumer behavior

Author:

Schiffman, Leon G.

ISBN:

9780137006700

Personal Author:

Schiffman, Leon G.

Edition:

10th ed., Global ed.

Publication Information:

Physical Description:

592 pages : illustrations ; 28 cm

General Note:

Previous edition: 2007.

Abstract:

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

Subject Term:

Consumer behavior.

Motivation research (Marketing)

Konsumentenverhalten.

Marketing.

Consumer behavior. (OCoLC)fst00876238

Motivation research (Marketing) (OCoLC)fst01027548

Lehrbuch. (DE-588)4123623-3

Verbraucherverhalten. (DE-588)4062644-1

Verbraucherverhalten.

Genre:

Added Author:

Electronic Access:

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025453198	658.8342 S333C 2010	1	Searching... Unknown
Searching... 1:IIESDN	1:GEN-BOOK	000008714	658.834 SCH	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000113827	658.834 SCH	1	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000035918	658.834 SCH	1	Searching... Unknown
Searching... 1:VGDBN	1:GEN-BOOK	000012232	658.834 SCH	1	Searching... Unknown
Searching... 1:VGDBN	1:PRES-BOOK	000012871	658.834 SCH	2	Searching... Unknown

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Summary

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.