Summary

As the epitome of reckless devil may care cool, denim jeans have been embraced by people from practically all cultures and walks of life. Chronicles the garment's meteoric rise in popularity and its role in building iconic brands like Levi's and Wranglers - and celebrities from James Dean to Andy Warhol. While showcasing the creative and infinitely varied modifications of jeans to express the unique identity of the wearer, Huiguang and Lv also offer insightful interviews with jeans collectors and aficionados to illustrate their continued allure.