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1. 
Cover image for Effective small business management : an entrepreneurial approach
Effective small business management : an entrepreneurial approach
by 
Scarborough, Norman M.
Format: 
Books
Publication Date 
2003
Excerpt: 
and credit strategies -- 11. Creative use of advertising and promotion -- 12. Global marketing
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2. 
Cover image for Essentials of entrepreneurship and small business management
Essentials of entrepreneurship and small business management
by 
Zimmerer, Thomas.
Format: 
Books
Publication Date 
2002
Excerpt: 
. Advertising and Pricing for Profit. Managing Cash Flow. Creating a Successful Financial Plan -- Crafting a
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