The media handbook : a complete guide to advertising media selection, planning, research, and

marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Advertising and integrated brand promotion / O'Guinn, Thomas C.

advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media

advertising -- Public relations and selling -- Public relations and research -- The practice of public

The fundamentals of creative advertising / Burtenshaw, Ken.