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Advertising creative : strategy, copy, and design

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Excerpt:

Advertising agencies.

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

Rowles, Daniel.

Format:

Books

Publication Date

2014

Excerpt:

advertising / Rowles, Daniel.

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Global communication : theories, stakeholders, and trends

McPhail, Thomas L., author.

Cover http://swbplus.bsz-bw.de/bsz403921597cov.htm

Format:

Books

Publication Date

2014

Excerpt:

-- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward

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