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1.

Cover image for Advertising

by

O'Guinn, Thomas C.

Format:

Books

Publication Date

2000

Excerpt:

Advertising / O'Guinn, Thomas C.

Available: Copies:

2.

Cover image for Advertising

by

Wright, John Sherman, 1920-

Format:

Books

Publication Date

1982

Excerpt:

Advertising / Wright, John Sherman, 1920-

Available: Copies:

3.

Cover image for Advertising & promotion

Advertising & promotion

by

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

Advertising & promotion / Hackley, Christopher E., author.

Available: Copies:

4.

Cover image for Digital advertising

Digital advertising

Digital advertising

by

Gowpall, Yathika.

Format:

Books

Publication Date

2024

Excerpt:

Digital advertising / Gowpall, Yathika.

Available: Copies:

5.

Cover image for Advertising. 2

by

Louw, Willem.

Format:

Books

Publication Date

2016

Excerpt:

Advertising. 2 / Louw, Willem.

Available: Copies:

6.

Cover image for Advertising theory

Advertising theory

by

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

Advertising theory / Rodgers, Shelly.

Available: Copies:

7.

Cover image for Creative advertising

Creative advertising

Creative advertising

by

Pricken, Mario

Format:

Books

Publication Date

2004

Excerpt:

Creative advertising Pricken, Mario

Available: Copies:

8.

Cover image for Advertising today

Advertising today

by

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Advertising today / Berger, Warren.

Available: Copies:

9.

Cover image for Pocket advertising

Pocket advertising

by

Marshall, Caroline.

Format:

Books

Publication Date

1998

Excerpt:

Pocket advertising / Marshall, Caroline.

Available: Copies:

10.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2009

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

11.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

12.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html

Format:

Books

Publication Date

2006

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(20)

Affinity Advertising and Publishing.

(17)

Kotler, Philip.

(11)

Belch, George E. (George Edward), 1951-

(10)

Independent Institute of Education. Design School Southern Africa.

(9)

Arens, William F.

(8)

Belch, Michael A.

(8)

Shimp, Terence A.

(8)

McDonald, Malcolm.

(7)

(6)

Clow, Kenneth E.

(6)

Heller, Steven.

(6)

(6)

Tuten, Tracy L., 1967- author.

(6)

Advertising Media Association of South Africa.

(5)

Cateora, Philip R.

(5)

(5)

Aitchison, Jim.

(4)

Bowen, John (John T.), 1948-

(4)

Branston, Gill.

(4)

Drewniany, Bonnie L.

(4)

Graham, John L.

(4)

Heimann, Jim, 1948-

(4)

Koekemoer, Ludi.

(4)

Kotler, Philip, author.

(4)

Lindström, Martin, 1970-

(4)

Makens, James C.

(4)

(4)

(4)

Semenik, Richard J.

(4)

Solomon, Michael R., author.

(4)

(4)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

Armstrong, Gary (Gary M.)

(3)

Art Directors Club (New York, N.Y.)

(3)

Art Directors Club of Europe.

(3)

(3)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(3)

(3)

Brierley, Sean, 1966-

(3)

(3)

Dru, Jean-Marie.

(3)

Duncan, Tom (Thomas R.)

(3)

(3)

Heath, Joseph, 1967-

(3)

Institute of Marketing.

(3)

Jewler, A. Jerome.

(3)

(3)

(3)

McAdams, Katherine C.

(3)

Mersham, G. M. (Gary Malcolm), 1949-

(3)

(3)

Nieuwenhuizen, C. (Cecile)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

(3)

Pritchard, Annette.

(3)

Rivkin, Steve, 1947-

(3)

Roberts, Kevin, 1949-

(3)

Smith, Ronald D., 1948-

(3)

Wheeler, Alina.

(3)

Affinity Advertising & Publishing

(2)

Affirnity Advertising and Publishing

(2)

Altstiel, Tom, author.

(2)

Andrews, J. Craig.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Armstrong, Gary (Gary M.), author.

(2)

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Bendinger, Bruce.

(2)

Berger, Arthur Asa, 1933-

(2)

Bhargava, Rohit.

(2)

Brott, Armin A.

(2)

Brown, Richard, 1971-

(2)

Burnett, John, 1944-

(2)

Burtenshaw, Ken.

(2)

Butterfield, Leslie, 1952-

(2)

Christians, Clifford G.

(2)

Cravens, David W.

(2)

Deitel, Harvey M., 1945-

(2)

Deitel, Paul J.

(2)

Du Plessis, Erik.

(2)

(2)

(2)

Egan, John, 1952- author.

(2)

Engel, James F.

(2)

Fearn-Banks, Kathleen.

(2)

Felton, George, 1947-

(2)

Fennis, Bob Michaël, 1968-

(2)

Geldenhuys, P. (Pieter)

(2)

Gerstman, Richard.

(2)

Goddard, Simon.

(2)

Gordon, David, 1935-

(2)

(2)

Grow, Jean, author.

(2)

(2)

Hackley, Christopher E.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

Hansen, Anders, 1957-

(2)

Haynes, Jim, 1937-

(2)

(2)

Hollis, Richard.

(2)

Horberry, Roger.

(2)

(2)

Hutt, Michael D.

(2)

Independent Institute of Education. Vega School

(2)

Independent Institute of Education. Vega School.

(2)

Institute of Practitioners in Advertising.

(2)

Johnson, Michael, 1964-

(2)

Jones, John Philip.

(2)

Keller, Kevin Lane, 1956-

(2)

Kellogg School of Management.

(2)

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Lane, W. Ronald, 1940-

(2)

(2)

Levinson, Jay Conrad.

(2)

(2)

Marsh, Charles, 1955-

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Meyers, Herbert M.

(2)

Millward Brown (Firm)

(2)

Mooij, Marieke K. de, 1943-

(2)

Morgan, Adam, 1969-

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Morrison, Alastair M.

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

(2)

Ogilvy, David, 1911-1999.

(2)

(2)

Papson, Stephen.

(2)

(2)

Potter, W. James.

(2)

Quirk eMarketing (Firm)

(2)

(2)

Roman, Kenneth.

(2)

Rossiter, John R.

(2)

Russell, Thomas, 1941-

(2)

Sadler, Eamonn.

(2)

Schaeffler, Jimmy.

(2)

Scott, David Meerman.

(2)

Seitel, Fraser P.

(2)

(2)

Short, Bonnie Poovey.

(2)

Silverman, George, 1942-

(2)

Singer, Dorothy G.

(2)

Singer, Jerome L.

(2)

Skinner, J. C. (J. Chris)

(2)

Smith, P. R. (Paul Russell), 1957-

(2)

Speh, Thomas W.

(2)

Stokes, Rob (eMarketing specialist)

(2)

Stroebe, Wolfgang.

(2)

Sunday times (Johannesburg, South Africa)

(2)

Sutherland, Max.

(2)

Tellis, Gerard J., 1950-

(2)

Thorson, Esther.

(2)

Van Heerden, Neels, 1957-

(2)

Van Nieuwenhuizen, P. J. J.

(2)

Weigold, Michael F., 1958-

(2)

Wells, William, 1926-

(2)

Yopp, Jan Johnson.

(2)

Young, Antony, 1964-

(2)

(2)

Aaker, David A.

(1)

Abbey, James R.

(1)

Acuff, Dan S., 1942-

(1)

Adam and Charles Black (Firm)

(1)

(1)

Adams, Rob, 1959-

(1)

Adie, Lauren Amy.

(1)

Affinity Advertising & Publishing.

(1)

Affinity Advertising and Publishing

(1)

Alexander, Janet E.

(1)

Allen, Chris T., author.

(1)

Allen, Kathleen R.

(1)

Alozie, Emmanuel C.

(1)

Alper, Loretta.

(1)

Alter, Gidon Hillel.

(1)

Altstiel, Tom. Advertising strategy.

(1)

American Hotel & Motel Association. Educational Institute.

(1)

American Institute of Graphic Arts.

(1)

American Marketing Association.

(1)

Anderson, Chris, 1961-

(1)

(1)

Andrews, J. Craig, author.

(1)

Angelopoulo, G. C.

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Angelopulo, G.C

(1)

(1)

Applied Econometrics Association.

(1)

Arens William F.

(1)

Argenti, Paul A.

(1)

Armstrong, Gary.

(1)

Format

(840)

(50)

Electronic Resources

(20)

(9)

(3)

(1)

Item Category 1

Material Type

Language

(913)

(3)

(3)

(2)

(1)

(1)

(1)

(1)

Library

Shelf Location

Publication Date

Subject

(178)

(100)

Communication in marketing.

(52)

Branding (Marketing)

(46)

Internet marketing.

(43)

Brand name products.

(36)

Marketing -- Management.

(34)

Sales promotion.

(34)

Advertising -- Brand name products.

(28)

Commercial art.

(28)

Advertising copy.

(26)

Internet advertising.

(26)

(26)

(24)

Advertising -- South Africa.

(22)

Public relations.

(22)

Brand name products -- South Africa.

(20)

Advertising -- Psychological aspects.

(17)

(17)

Advertising media planning.

(15)

Consumer behavior.

(15)

Advertising campaigns.

(14)

Marketing -- South Africa.

(14)

Tourism -- Marketing.

(14)

(13)

(13)

Corporations -- South Africa.

(12)

(12)

Advertising -- Social aspects.

(11)

Electronic commerce.

(11)

Export marketing.

(11)

(11)

Hospitality industry -- Marketing.

(11)

(11)

(9)

Advertising -- Handbooks, manuals, etc.

(9)

Advertising layout and typography.

(9)

Branding (Marketing) -- South Africa.

(9)

Entrepreneurship.

(9)

Advertising -- Research.

(8)

Consumers' preferences.

(8)

(8)

Direct marketing.

(8)

(8)

Marketing research.

(8)

Small business -- Management.

(8)

Strategic planning.

(8)

Trademarks -- South Africa.

(8)

Consumers -- Attitudes.

(7)

Consumers' preferences -- South Africa.

(7)

(7)

Marketing -- Planning.

(7)

Mass media -- Moral and ethical aspects.

(7)

Mass media -- South Africa.

(7)

Online social networks.

(7)

Product management.

(7)

(7)

Advertising -- Awards -- South Africa.

(6)

Brand name products -- Management.

(6)

Brand name products -- Marketing -- Management.

(6)

Creative ability in business.

(6)

Graphic design (Typography)

(6)

(6)

International business enterprises.

(6)

Marketing -- South Africa -- Management.

(6)

(6)

(6)

Tourisme -- Marketing.

(6)

Trademarks -- Design.

(6)

Word-of-mouth advertising.

(6)

Advertising -- United States -- History -- 20th century.

(5)

Advertising agencies.

(5)

Advertising media planning -- South Africa.

(5)

Art publicitaire.

(5)

Aufsatzsammlung.

(5)

Business writing.

(5)

(5)

Communication in management.

(5)

Consumers -- Psychology.

(5)

Grafische vormgeving.

(5)

Handbooks and manuals.

(5)

Intercultural communication.

(5)

(5)

(5)

Marketing -- Social aspects.

(5)

Mass media and business -- South Africa.

(5)

Mass media and business.

(5)

(5)

Mobile commerce.

(5)

New business enterprises -- Management.

(5)

Public relations -- Authorship.

(5)

(5)

Advertising -- Australia -- Periodicals.

(4)

Advertising -- Cross-cultural studies.

(4)

Advertising -- Tourism.

(4)

Advertising copy -- Handbooks, manuals, etc.

(4)

Business communication.

(4)

Commercial art -- History.

(4)

Commercial art -- Technique.

(4)

Communication, International.

(4)

(4)

Customer relations.

(4)

English language -- Business English -- Problems, exercises, etc.

(4)

Gebrauchsgraphik.

(4)

Internet marketing -- Case studies.

(4)

Layout (Printing)

(4)

Market segmentation.

(4)

Marketing -- Australia -- Periodicals.

(4)

Marketing -- Management -- Case studies.

(4)

Mass media -- Authorship.

(4)

Mass media -- Political aspects.

(4)

Mass media -- United States.

(4)

Relationship marketing.

(4)

Senses and sensation.

(4)

Success in business.

(4)

Target marketing.

(4)

(4)

(4)

Video recordings for the hearing impaired.

(4)

Viral marketing.

(4)

Visual communication.

(4)

Web sites -- Design.

(4)

Women in mass media.

(4)

Advertising -- Case studies.

(3)

Advertising -- Fashion.

(3)

Advertising -- Management.

(3)

Advertising -- Textbooks.

(3)

Advertising -- United States.

(3)

Advertising and children -- United States.

(3)

Advertising and children.

(3)

Advertising as Topic.

(3)

Advertising laws -- South Africa.

(3)

Application software -- Development.

(3)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(3)

Brand name products -- South Africa

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Business enterprises -- Computer networks.

(3)

Business names.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

(3)

Child consumers -- United States.

(3)

Child consumers.

(3)

Commercial art -- Europe.

(3)

Communication in organizations.

(3)

Communication in politics -- United States.

(3)

Communication in politics.

(3)

Communication visuelle.

(3)

(3)

Consumer behavior -- Cross-cultural studies.

(3)

Consumption (Economics) -- Social aspects.

(3)

Corporate culture.

(3)

Corporate image.

(3)

Corporations -- South Africa

(3)

(3)

Counterculture.

(3)

Documentary films.

(3)

Empresas internacionales.

(3)

Graphic arts -- History.

(3)

Industrial management.

(3)

Information society.

(3)

(3)

(3)

Marketing -- Case studies.

(3)

Marketing -- Psychological aspects.

(3)

Marketing channels.

(3)

Marknadsföring.

(3)

Marktforschung.

(3)

Mass media -- Audiences.

(3)

Mass media -- Australia -- Periodicals.

(3)

Mass media -- Dictionaries.

(3)

Mass media and children -- United States.

(3)

Mass media and children.

(3)

(3)

(3)

(3)

Nonfiction films.

(3)

Online social networks -- Economic aspects.

(3)

Persuasion (Psychology)

(3)

Political campaigns -- United States.

(3)

Positioning (Advertising)

(3)

Produits de marque.

(3)

Public relations -- Management.

(3)

Relations publiques.

(3)

Sales promotion -- South Africa.

(3)

Small business marketing.

(3)

Television advertising.

(3)

(3)

(3)

Werbepsychologie.

(3)

Accueil (Tourisme) -- Marketing.

(2)

Administración de mercadeo.

(2)

Advertising -- Audio-visual equipment.

(2)

Advertising -- Awards -- Europe.

(2)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Design.

(2)

Advertising -- Europe -- Design.

(2)

Advertising -- History.

(2)

Advertising -- Language.

(2)

Advertising -- Periodicals.

(2)

Advertising -- Pictorial works.

(2)

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