Media studies. Volume 3, Media content and media audiences / Fourie, Pieter J. (Pieter Jacobus

. Media content and media audiences.

your audiences using the key digital marketing platforms. This new edition has been streamlined to

opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on

diverse manifestations -- Theorising and researching audiences and users -- Political economy of the

product -- Ethical and legal issues: doing the right thing -- Evolving audiences: the times they are a

analysis -- Media texts -- Audiences and representations -- Celebrity -- pt. 4. Making news -- News values

, meanings, and audiences -- New media and technological development -- Semiology -- Reading images and

thinking ; Exploratory drawing ; Visualizing ideas ; Theories of image and text ; Audiences, markets, and

-- Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store -- Business Plans: Seeing Audiences and Your

-- Media representation -- Narrative -- Genre -- Media audiences -- Ethics and the code of conduct -- What

site audiences -- Web site organization -- Web site pages -- Web site structure -- Web site storyboard