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1.

by

Olins, Wally, 1930-2014.

Format:

Books

Publication Date

2003

Excerpt:

On brand / Olins, Wally, 1930-2014.

Available: Copies:

2.

by

Stopforth, Mike.

Format:

Books

Publication Date

2014

Excerpt:

Brand name products -- Management.

Available: Copies:

3.

Brand management

Brand management

by

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

Brand management / Klopper, H. B., 1974-

Available: Copies:

4.

Brand management

by

Dall'Olmo Riley, Francesca.

Format:

Books

Publication Date

2010

Excerpt:

Brand management / Dall'Olmo Riley, Francesca.

Available: Copies:

5.

Brand leadership

by

Aaker, David A.

Format:

Books

Publication Date

2009 2000

Excerpt:

Brand name products -- Management.

Available: Copies:

6.

by

De Mesa, Alycia

Format:

Books

Publication Date

2009

Excerpt:

Brand avatar De Mesa, Alycia

Available: Copies:

7.

Brand leadership

by

Aaker, David A., 1938-

Format:

Books

Publication Date

2002

Excerpt:

Brand leadership / Aaker, David A., 1938-

Available: Copies:

8.

Brand leadership

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- United States -- Management.

Available: Copies:

9.

Brand management

by

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

1998

Excerpt:

Brand management / De Chernatony, L. (Leslie)

Available: Copies:

10.

Designing brand identity

Designing brand identity

by

Wheeler, Alina

Format:

Books

Publication Date

2009

Excerpt:

Designing brand identity Wheeler, Alina

Available: Copies:

11.

Strategic brand management

by

Elliott, Richard, 1950-

Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html

Format:

Books

Publication Date

2007

Excerpt:

Strategic brand management / Elliott, Richard, 1950-

Available: Copies:

12.

Living the brand

Living the brand

by

Ind, Nicholas

Format:

Books

Publication Date

2007

Excerpt:

Living the brand Ind, Nicholas

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(358)

Affinity Advertising and Publishing.

(14)

Independent Institute of Education. Vega School

(14)

(9)

(9)

Independent Institute of Education. Vega School.

(8)

Keller, Kevin Lane, 1956-

(8)

Aaker, David A.

(6)

Lindström, Martin, 1970-

(6)

Kotler, Philip.

(5)

De Chernatony, L. (Leslie)

(4)

Duncan, Tom (Thomas R.)

(4)

Kapferer, Jean-Noël.

(4)

Klein, Naomi, 1970-

(4)

Shimp, Terence A.

(4)

Beverland, Michael, author.

(3)

(3)

Dru, Jean-Marie.

(3)

Kotler, Philip, author.

(3)

Morgan, Adam, 1969-

(3)

(3)

Peters, Thomas J.

(3)

(3)

Pritchard, Annette.

(3)

Taylor, David, 1964-

(3)

Temporal, Paul.

(3)

(3)

Wheeler, Alina.

(3)

Affinity Advertising & Publishing

(2)

Affirnity Advertising and Publishing

(2)

Aitchison, Jim.

(2)

American Institute of Graphic Arts.

(2)

Andrews, J. Craig.

(2)

Bedbury, Scott.

(2)

Bhargava, Rohit.

(2)

Breakenridge, Deirdre.

(2)

Brott, Armin A.

(2)

Buckingham, Ian P., 1967-

(2)

Carter, S. (Steve)

(2)

Copulsky, Jonathan R.

(2)

Crane, Frederick G.

(2)

Cravens, David W.

(2)

Cunningham, Nicole author.

(2)

Dahl, Stephan, author.

(2)

(2)

Du Plessis, Erik.

(2)

Elliott, Richard H., author.

(2)

Fenichell, Stephen.

(2)

Gerstman, Richard.

(2)

Gilmore, Fiona.

(2)

(2)

Goddard, Simon.

(2)

Grant, John, 1964-

(2)

(2)

Hackley, Christopher E.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

Heller, Steven.

(2)

Holt, Douglas B.

(2)

(2)

Joachimsthaler, Erich, 1956-

(2)

Johnson, Michael, 1964-

(2)

Kaputa, Catherine, 1948-

(2)

Keller, Kevin Lane, 1956- author.

(2)

Kellogg School of Management.

(2)

Knapp, Duane E.

(2)

(2)

Mantle, Jonathan.

(2)

McCracken, Grant David, 1951-

(2)

McDonald, Malcolm.

(2)

Meyers, Herbert M.

(2)

Milligan, Andy.

(2)

Millward Brown (Firm)

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Neumeier, Marty.

(2)

Nichols, David, 1967-

(2)

O'Guinn, Thomas C.

(2)

Parsons, Elizabeth.

(2)

Percy, Larry, author.

(2)

(2)

Pervan, Simon, author.

(2)

(2)

(2)

Riezebos, H. J., 1960-

(2)

Rivkin, Steve, 1947-

(2)

Roberts, Kevin, 1949-

(2)

Roberts-Lombard, Mornay, editor.

(2)

Sadler, Eamonn.

(2)

Schmitt, Bernd.

(2)

Scott, David Meerman.

(2)

Semenik, Richard J.

(2)

Seybold, Patricia B.

(2)

(2)

Sunday times (Johannesburg, South Africa)

(2)

Tait, Madéle, editor.

(2)

Thompson, Marjorie, 1957-

(2)

Walker, Rob, 1968-

(2)

Young, Antony, 1964-

(2)

Young, Laurie, 1955-

(2)

(2)

Aaker, David A. (David Allen), 1938-

(1)

Aaker, David A., 1938-

(1)

Aaker, David A., author.

(1)

Abrahamse, Kaylie.

(1)

Adamson, Allen P.

(1)

Adhikari, Mohamed.

(1)

Affinity Advertising & Publishing.

(1)

Affinity Advertising and Publishing

(1)

Afonso, Eunice.

(1)

(1)

Ahluwalia, Rohini, 1966-

(1)

Ahmad, Sameena.

(1)

(1)

Aldrich, Winifred, author.

(1)

Allen, Chris T.

(1)

Allen, Chris T., author.

(1)

Allen, Jessica.

(1)

Alper, Loretta.

(1)

(1)

Alter, Gidon Hillel.

(1)

American Marketing Association.

(1)

Amutenya, Rejoice.

(1)

Ang, Simon S., 1957-

(1)

Angelico, Irene.

(1)

(1)

Annenberg, Francesca.

(1)

(1)

Archetti, Cristina.

(1)

Arendse, Melody.

(1)

Argenti, Paul A.

(1)

(1)

Aronov, Michael, actor.

(1)

Arruda, William, 1961-

(1)

Arruda, William, 1961- author.

(1)

Art & Industry Biennial Trust.

(1)

Artisan Home Entertainment (Firm)

(1)

Arvanaitis, Daleah.

(1)

Arvidsson, Adam.

(1)

Ashworth, Chris.

(1)

Ashworth, G. J. (Gregory John)

(1)

(1)

Assonitis, Kallia.

(1)

Atak, Mike, writer of introductory material.

(1)

Athique, Adrian.

(1)

Atkin, Douglas.

(1)

Aucamp, Jacques.

(1)

(1)

(1)

Bailey, Maria T.

(1)

(1)

(1)

(1)

Ballance, Georgette.

(1)

Baloyi, Rhulani.

(1)

Barish, Oliver, author.

(1)

Barlow, Janelle, 1943-

(1)

Barnard, Wilhemina.

(1)

Barnardt, Bastiaan.

(1)

Barreneche, Raul A.

(1)

Barry, Courtney Amber.

(1)

Baskin, Jonathan Salem.

(1)

(1)

(1)

(1)

Batchelor, Michaela.

(1)

(1)

Bauer, Andreas.

(1)

Beckley, Jacqueline H.

(1)

(1)

Behrer, Mattias.

(1)

Bell, Erin, 1975-

(1)

Belling Cameron, Keith

(1)

Belling, Cameron

(1)

Belz, Frank-Martin.

(1)

Bembe, Chumani.

(1)

Benedict, Elsie, 1976-

(1)

Benson, Paula, 1967-

(1)

Berchowitz, David.

(1)

Berg, Hemsen Synne

(1)

Bergh, Joeri van den, 1971-

(1)

Berke, Beverly. Fashion production terms.

(1)

(1)

Bernstein, David, 1928-

(1)

Berry, John, 1960-

(1)

Bertwistle , Gary.

(1)

Bester, Karle Marcell.

(1)

Beverland, Michael.

(1)

Bhoola, Chetna.

(1)

Bianca, Marguerite

(1)

(1)

(1)

Bickerton, Matthew.

(1)

Bickerton, Pauline.

(1)

Biesenbach, Rinette.

(1)

Billing, Cameron.

(1)

(1)

Bjerre, Mogens, 1959-

(1)

Blackwell, Lewis.

(1)

Blaxton, Teresa.

(1)

Bleazard, Michelle.

(1)

Format

(636)

(412)

(7)

(7)

Electronic Resources

(6)

(4)

(1)

Item Category 1

Material Type

Language

(1067)

(1)

Library

Shelf Location

Publication Date

Subject

Branding (Marketing)

(155)

Brand name products.

(117)

(59)

Brand name products -- Management.

(58)

(42)

Product management.

(40)

Internet marketing.

(39)

Advertising -- Brand name products.

(28)

Marketing -- Management.

(27)

Brand name products -- South Africa.

(23)

Consumer behavior.

(23)

Communication in marketing.

(21)

Success in business.

(21)

Strategic planning.

(20)

(16)

Corporate image.

(15)

Marketing research.

(15)

(15)

(14)

Public relations.

(14)

Business names.

(12)

Corporations -- South Africa.

(12)

Customer relations.

(12)

(12)

Brand name products -- Case studies.

(11)

Branding (Marketing) -- South Africa.

(11)

Consumers' preferences -- South Africa.

(11)

(11)

(10)

(9)

Consumers' preferences.

(9)

Creative ability in business.

(9)

(9)

Brand name products -- Marketing -- Management.

(8)

Business communication.

(8)

Sales promotion.

(8)

Advertising media planning.

(7)

Commercial art.

(7)

Entrepreneurship.

(7)

(7)

Online social networks.

(7)

Organizational effectiveness.

(7)

Trademarks -- Design.

(7)

Trademarks -- South Africa.

(7)

(7)

Advertising -- Psychological aspects.

(6)

(6)

Brand name products -- Marketing.

(6)

Customer loyalty.

(6)

Customer relations -- Management.

(6)

International business enterprises -- Management.

(6)

Marketing -- Decision making.

(6)

Marketing -- South Africa.

(6)

Strategisch management.

(6)

Brand name products -- Planning.

(5)

Career development.

(5)

Communication in management.

(5)

Internet advertising.

(5)

(5)

(5)

Marketing research -- South Africa.

(5)

New products -- Management.

(5)

(5)

Produits de marque.

(5)

(5)

Relationship marketing.

(5)

Strategisches Management.

(5)

Advertising agencies.

(4)

Advertising copy.

(4)

Brand name products -- Forecasting.

(4)

Brand name products -- Great Britain.

(4)

Branding (Marketing) -- Case studies.

(4)

(4)

Communication in organizations.

(4)

(4)

Corporate culture.

(4)

Creative thinking.

(4)

Direct marketing.

(4)

Electronic commerce.

(4)

Employee motivation.

(4)

Graphic design (Typography)

(4)

Industrial management.

(4)

International business enterprises -- Political aspects.

(4)

(4)

Marketing -- Psychological aspects.

(4)

Produit de marque.

(4)

Produits de marque -- Commercialisation.

(4)

(4)

Small business marketing.

(4)

Social responsibility of business.

(4)

Target marketing.

(4)

Web sites -- Design.

(4)

(4)

Women consumers.

(4)

Advertising -- Cross-cultural studies.

(3)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising -- Research.

(3)

Advertising -- Social aspects.

(3)

Advertising campaigns.

(3)

Art publicitaire.

(3)

Brand building -- Research -- South Africa

(3)

Brand name products -- South Africa

(3)

Brand name products -- Political aspects.

(3)

Brand name products -- Public opinion.

(3)

Brand name products -- United States.

(3)

Brand name products -- Valuation -- Management.

(3)

Brand name products -- Valuation.

(3)

Branding (Marketing) -- Management.

(3)

Branding (Marketing) -- United States.

(3)

(3)

(3)

Consumer satisfaction.

(3)

Consumers -- Research -- South Africa.

(3)

Consumers -- Research.

(3)

Corporations -- South Africa

(3)

Corporations -- Public relations.

(3)

(3)

Customer services -- Management.

(3)

Customer services.

(3)

Documentary films.

(3)

(3)

Export marketing.

(3)

Fashion merchandising.

(3)

(3)

Handbooks and manuals.

(3)

(3)

Management -- Employee participation.

(3)

(3)

Marketing -- Management -- Case studies.

(3)

Marketing -- South Africa -- Management.

(3)

Marknadsföring.

(3)

Marques de commerce.

(3)

(3)

(3)

Mobile commerce.

(3)

Motivation research (Marketing)

(3)

Personnel management.

(3)

Place marketing.

(3)

Popular culture.

(3)

Productontwikkeling.

(3)

Productos de marca -- Administración.

(3)

Produits de marque -- Gestion.

(3)

Professions -- Marketing.

(3)

Relations publiques.

(3)

Senses and sensation.

(3)

Social marketing.

(3)

Social media -- Economic aspects.

(3)

(3)

Tourism -- Marketing.

(3)

(3)

(3)

(3)

Video recordings for the hearing impaired.

(3)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Fashion.

(2)

Advertising -- Tourism.

(2)

Advertising as Topic.

(2)

Aeronautics, Commercial -- Great Britain -- History.

(2)

Architecture, Modern -- 20th century.

(2)

Aspects psychologiques.

(2)

Aufsatzsammlung.

(2)

Authenticity (Philosophy)

(2)

Bedrijfsbeleid.

(2)

Benetton (Firm) -- History.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- Developing countries.

(2)

Brand name products -- Psychological aspects.

(2)

Brand name products -- Social aspects.

(2)

Brand name products -- South Africa

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- Developing countries.

(2)

Branding (Marketing) -- Social aspects.

(2)

Branson, Richard.

(2)

Business communication -- Case studies.

(2)

Business enterprises -- Computer networks.

(2)

Business ethics.

(2)

Business names -- Management.

(2)

Business networks.

(2)

Businessmen -- Great Britain -- Biography.

(2)

Change (Psychology)

(2)

Clothing trade.

(2)

Communication en marketing.

(2)

Communication in organizations -- Case studies.

(2)

Competency-based education -- South Africa.

(2)

Competition, International.

(2)

Compétitivité.

(2)

Conflict of generations.

(2)

Consommateurs -- Comportement.

(2)

Consumer behavior -- Cross-cultural studies.

(2)

Consumers -- Psychology.

(2)

Consumers, Black -- South Africa.

(2)

Corporate identity.

(2)

Corporations -- Growth.

(2)

Culture -- History.

(2)

Curriculum-based assessment -- South Africa.

(2)

(2)

English language -- South Africa -- Problems, exercises, etc.

(2)

English language -- Study and teaching (Primary) -- South Africa.

(2)

Entreprises -- Image.

(2)

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