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1. 
Cover image for UX for beginners : a crash course in 100 short lessons
UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
choice -- Attention -- Memory -- Hyperbolic discounting -- Information architecture. What is information
Available: Copies:
2. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand choice -- Psychological aspects.
Available: Copies:
3. 
Cover image for Experience the message : how experiential marketing is changing the brand world
Experience the message : how experiential marketing is changing the brand world
by 
Lenderman, Max.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand choice.
Available: Copies:
4. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand choice.
Available: Copies: