Strategic marketing : decision making & planning / Reed, Peter.

Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)

Decision making

Principles of management applied to managing risk -- Concept of risk -- Decision-making under

Decision making.

-- Strategic management -- Decision-making -- Information management -- Project management -- pt. IV

-volume-profit analaysis-- Measuring relevant cost and revant costs and revenues for decision making-- Pricing decisions

Decision making -- Statistical methods.

: Managerial decision making -- Chapter 7: Information management -- Chapter 8: Organising and delegating

influence -- Managing conflict -- Decision making -- Leadership and followership -- Organisational change

operations. You'll learn how to apply information in the management processes of decision making and control

. Characteristics of tourism marketing -- PART II: Gathering information for decision making -- The tourism