Digital media and innovation : management and design strategies in communication / Gershon, Richard

and digital media. Dabner, David.

Digital media.

advertising. In the new edition, the authors take a deeper dive into the exploration of digital technology and

: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Media studies : critical African and decolonial approaches / Chiumbu, Sarah, editor.

Doing digital methods / Rogers, Richard, 1965- author.

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing