Radio journalism toolkit / Krüger, Franz.

Basic radio journalism / Chantler, Paul.

Radio -- South Africa.

public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing

Printing Basics -- Bar Code Applications -- The Basics of Radio-Frequency Identification -- Bar

conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio

-- Radio and television: interruptions that sell -- Websites: copy and content -- Socially mobile: reaching

estate -- The digital and social media environment -- pt. 2. Media institutions -- Radio : the tribal

radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion

media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio

-- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct

ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and