opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

, bureaucracy and social movements -- Media and technology -- Health, disease and care -- Sport and society

Social media -- Research.

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

: media -- Social media -- Employee relations -- Goverment relations -- Community relations

and experiences, and public relations -- Managing digital communications: online, social media, and

Advertising media planning.

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

Sports -- Social aspects -- Africa, Southern.