Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value

networking -- Leading -- Organizational behavior : power, politics, conflict, and stress -- Motivating for

Social psychology and human nature / Baumeister, Roy F., author.

punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion

Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and

urbanization -- 20. Collective behavior, social movements, and social change.

classification of slips; The classification of mistakes; Social and institutional pressures; Reporting error

Consumer behavior / Hoyer, Wayne D.

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

-- Conflicts of interest -- Economic pressures and social responsibility -- The media and antisocial behavior

-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the