Social media marketing / Tuten, Tracy L., 1967- author.

Social media marketing : a strategic approach. Zahay, Debra L., author.

Social media marketing : a strategic approach / Barker, Melissa S., author.

Media studies. Volume 4, Social (new) media and mediated communication today / Fourie, Pieter J

Mass media -- Social aspects -- Periodicals.

cutting-edge topics, including global, social media, business-to-business, in-house, and small agency

reviews, this edition includes new coverage of social media,discussion of current industry trends, and

opinion and research in PR, Public relations, ethics and corporate social responsibility; Chapter 3

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video

, bureaucracy and social movements -- Media and technology -- Health, disease and care -- Sport and society