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Kellogg on branding in a hyper-connected world

Tybout, Alice M. éditeur intellectuel.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

/ Julie Hennessy -- Connecting marketing and finance via brand value / Bobby J. Calder -- Section four

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Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W., author.

Format:

Books

Publication Date

2017

Excerpt:

-- Advertising Metrics -- Online, Email, And Mobile Metrics -- Marketing And Finance -- The Marketing Metrics X

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Fundamentals of information systems

Stair, Ralph M., author.

Format:

Books

Publication Date

2016

Excerpt:

: Applying Business Intelligence to Social Media Data to Make Advertising Decisions -- Medihelp: Transforming

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Managing corporate communication : a cross-cultural approach

Gambetti, Rossella.

Format:

Books

Publication Date

2013

Excerpt:

concepts -- Academic perspective on advertising -- Industry concepts: from advertising to commercial

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Campaign communication and political marketing

Maarek, Philippe J.

Format:

Books

Publication Date

2011

Excerpt:

strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of

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