The country of origin effect on Proudly South African FMCG products

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Shopper marketing in South Africa

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context