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1. 
Cover image for Elusive consumption :
Elusive consumption :
Elusive consumption :
by 
Ekström, Karin M.
Format: 
Books
Publication Date 
2004
Excerpt: 
Elusive consumption : Ekström, Karin M.
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2. 
Cover image for Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
M. Ekstrom -- 14. Case study : meso-macro-level theory : DrinkWise : investing in generational
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