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1. 
Cover image for Big brands, big trouble : lessons learned the hard way
Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: 
Books
Publication Date 
2001
Excerpt: 
The most popular mistakes and their high cost -- General Motors: forgetting what made them
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2. 
Cover image for The hidden dimensions of annual reports : sixty years of social conflict at General Motors
The hidden dimensions of annual reports : sixty years of social conflict at General Motors
The hidden dimensions of annual reports : sixty years of social conflict at General Motors
by 
Neimark, Marilyn.
Format: 
Books
Publication Date 
1992
Excerpt: 
General Motors Corporation -- Accounting -- History.
Available: Copies:
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