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1. 
Cover image for Setting the agenda : the mass media and public opinion
Setting the agenda : the mass media and public opinion
Setting the agenda : the mass media and public opinion
by 
McCombs, Maxwell.
Format: 
Books
Publication Date 
2004
Excerpt: 
Setting the agenda : the mass media and public opinion / McCombs, Maxwell.
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2. 
Cover image for A first look at communication theory
A first look at communication theory
by 
Griffin, Emory A.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Cultural studies of Stuart Hall -- Cultivation theory of George Gerbner -- Agenda-setting theory of Maxwell
Available: Copies:
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