by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
by
McDonald, Malcolm.
Format:
Books
Publication Date
2013
Excerpt:
communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning
by
Dibb, Sally, 1963-
Format:
Books
Publication Date
2012
Excerpt:
forecasting sales potential -- Implementing strategies, internal marketing relationships and measuring
by
Kotler, Philip.
Format:
Books
Publication Date
2009
Excerpt:
-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations
by
Diamond, Jay.
Format:
Books
Publication Date
2008
Excerpt:
-- Home fashions -- Fashion forecasting for designers and manufacturers -- Elements and principles of
by
McDonald, Malcolm.
Format:
Books
Publication Date
2007
Excerpt:
strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
. Forecasting guidelines -- Ch. 4. Strategic market segmentation -- Ch. 5. Capabilities for continuous learning
by
Roberts, Kevin, 1949-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005014352.html
Table of contents http://swbplus.bsz-bw.de/bsz254965075inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-d.html
Table of contents http://swbplus.bsz-bw.de/bsz254965075inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-d.html
Format:
Books
Publication Date
2005
Excerpt:
Brand name products -- Forecasting.
by
Boone, Louis E.
Format:
Books
Publication Date
2005
Excerpt:
strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations
by
Roberts, Kevin, 1949-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0411/2003024927.html
Format:
Books
Publication Date
2004
Excerpt:
Brand name products -- Forecasting.
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Format:
Books
Publication Date
2002
Excerpt:
information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format:
Books
Publication Date
2002
Excerpt:
-- Marketing objectives and strategies -- Marketing research and forecasting -- The marketing audit : customers
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