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by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
Available:
Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning
Available:
Copies:
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
forecasting sales potential -- Implementing strategies, internal marketing relationships and measuring
Available:
Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations
Available:
Copies:
by 
Diamond, Jay.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Home fashions -- Fashion forecasting for designers and manufacturers -- Elements and principles of
Available:
Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan
Available:
Copies:
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
. Forecasting guidelines -- Ch. 4. Strategic market segmentation -- Ch. 5. Capabilities for continuous learning
Available:
Copies:
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Forecasting.
Available:
Copies:
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations
Available:
Copies:
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Forecasting.
Available:
Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning
Available:
Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Marketing objectives and strategies -- Marketing research and forecasting -- The marketing audit : customers
Available:
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