Brand communication in context : reading pack. Independent Institute of Education. Vega School of

Brand communication and leadership : reading pack. Independent Institute of Education. Vega School

Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-

Introduction to creative brand communication : reading pack. Independent Institute of Education

Media channel planning perspectives and frameworks Towards an integrated brand communication. /

Introduction to creative brand building communication : reading pack. Independent Institute of

Corporate reputation, the brand & the bottom line : powerful proven communication strategies

Strategic integrated marketing communications / Percy, Larry Verfasser. (DE-588)170799492

ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and

Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

revised and expanded sections on Richard Hoggart and Utopian Marxism brand new discussions on Black Lives

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