Predicting market success : new ways to measure customer loyalty and engage customers with your

The loyalty advantage : essential steps to energize your company, your customers, your brand /

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

Brand metrics measuring brand efficacy along the customer journey Kall, Jacek VerfasserIn.

Make your brand matter : experience-driven solutions to capture customers and keep them loyal /

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

Strategic brand management / Elliott, Richard H., author.

membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of

-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity

experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and

communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions

Brand loyalty.