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Print
by 
Gibson-van der Walt
Format: 
Books
Publication Date 
2020
Excerpt: 
Design matters a brand, its personality and the workspace. / Gibson-van der Walt
Available: Copies:
2. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Overview -- Learning Outcomes -- Anthropomorphic Marketing -- From Hard Sell to Brand Personality and Brand
Available: Copies:
3. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
-Ming Choi -- Fashion brand personality and advertisement response : incorporating a symbolic interactionist
Available: Copies:
4. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
Contents note continued: Introduction -- Personality -- Approaches to studying personality -- Type
Available: Copies:
5. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Going social : excite customers, generate buzz, and energize your brand with the power of social
Available: Copies:
6. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
of AdSpeak: Sharpen Your Tongue... -- Brand Identity and Equity -- "Ownability" -- Brand Personality
Available: Copies:
7. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand management : Principles and Practices / Dutta, Kirti.
Available: Copies:
8. 
Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
by 
Bhargava, Rohit.
Format: 
Books
Publication Date 
2008
Excerpt: 
Personality not included : why companies lose their authenticity--and how great brands get it back /
Available: Copies:
9. 
Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
by 
Bhargava, Rohit.
Format: 
Books
Publication Date 
2008
Excerpt: 
Personality not included : why companies lose their authenticity--and how great brands get it back /
Available: Copies:
10. 
Cover image for Iron fists : branding the 20th-century totalitarian state
by 
Heller, Steven.
Format: 
Books
Publication Date 
2008
Excerpt: 
personality ; Socialist realism ; The "new openness" -- The communist Chinese : The great helmsman ; Red style
Available: Copies:
11. 
Cover image for Brain tattoos : creating unique brands that stick in your customers' minds
by 
Post, Karen.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing.
Available: Copies:
12. 
Cover image for Before the brand : creating the unique DNA of an enduring brand identity
by 
Perry, Alycia.
Format: 
Books
Publication Date 
2003
Excerpt: 
Before the brand : creating the unique DNA of an enduring brand identity / Perry, Alycia.
Available: Copies:
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