strategy -- The creative brief -- Celebrities and advertising -- Campaign evaluation -- Media and audience

Celebrities.

-- 21.Media spectacle(s) -- 22.We are all celebrities now.

Celebrities in mass media.

Celebrities -- Juvenile fiction.

: content analysis -- Representations of individuality: stars, personalities, celebrities -- Summary

celebrities -- Postmodernism -- Globalisation.

Celebrities.

-- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go

Celebrities -- United States.

voices -- 5. Movement and protest -- 6. Symbols and celebrities -- 7. Environment and engagement.

Celebrities -- South Africa -- Social life and customs.