Business model generation : a handbook for visionaries, game changers, and challengers
Title:
Business model generation : a handbook for visionaries, game changers, and challengers
Author:
Osterwalder, Alexander, author.
ISBN:
9780470876411
Personal Author:
Physical Description:
278 pages : illustrations (some color) ; 19 x 24 cm
Contents:
Definition of a business model -- The 9 building blocks -- The business model canvas -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- Business model design process.
Abstract:
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Electronic Access:
Titelbild http://swbplus.bsz-bw.de/bsz322316979cov.htm