around the globe to help show the wide range and diversity of brands and consumers today. These include

entrepreneurship is evident from the increasing research on the subject, the large number of courses and seminars

Consumers -- Attitudes.

The practice of social research / Babbie, Earl R., author.

Educational research : quantitative, qualitative, and mixed approaches / Johnson, Burke, auteur.

Handbook of research on gender and marketing / Dobscha, Susan, editor.

Consumer behavior -- Cross-cultural studies.

Consumer behavior / Schiffman, Leon G., author.

-oriented research tradition -- Box 6.1 Methodological controversies -- Situational crisis communication theory (SCCT

. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands

Consumers -- Attitudes.

Consumer behavior / Schiffman, Leon G. (DE-588)154336181