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Customer service : career success through customer loyalty / Timm, Paul R.

Seven power strategies for building customer loyalty / Timm, Paul R.

Harvard business review on increasing customer loyalty.

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /

Researching customer satisfaction & loyalty : how to find out what people really think / Szwarc

Who stole my customer?? : winning strategies for creating and sustaining customer loyalty /

Scoring points : how Tesco continues to win customer loyalty / Humby, Clive.

Predicting market success : new ways to measure customer loyalty and engage customers with your

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and

Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

Customer service : skills for success / Lucas, Robert W., author.