by
Kotler, Philip, author.
Format:
Books
Publication Date
2024
Excerpt:
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
and experiences, and public relations -- Managing digital communications: online, social media, and
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
by
Thornhill, C.
Format:
Books
Publication Date
2014
Excerpt:
-- Human resources -- Municipal associations and related institutions -- Public relations and information
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
by
Kotler, Philip.
Format:
Books
Publication Date
2009
Excerpt:
-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations
by
Beech, John G., 1947-
Format:
Books
Publication Date
2007
Excerpt:
/ Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports
by
Gupta, Dinesh K.
Format:
Books
Publication Date
2006
Excerpt:
Information services -- Public relations.
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
by
Leenders, Michiel R.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2001045008.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009976362&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001045008.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009976362&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001045008.html
Format:
Books
Publication Date
2002
Excerpt:
Measurement -- 14. Global Supply Management -- 15. Public Purchasing -- 16. Capital Goods Acquisition -- 17
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