Digital you : real personal branding in the virtual age / Arruda, William, 1961- author.

You branding : reinventing your personal identity as a successful brand / Cijo, Mark, author.

communication -- Ethos: the message source : Credibility: power to inspire; Charisma: power of personal charm

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

Boston matrix ; The directional policy matrix ; The Ansoff matrix -- Managing the marketing mix. Branding

Communication in the New Workplace -- 12. Branding and Consumption -- 13. Organizational Communication

-- The digital fashion film / Gary Needham -- Personal fashion blogs: screens and mirrors in digital self

isomorphism - professionalisation, marketisation and branding -- Decontextualisation and dehistoricisation of

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big

insight -- 6. Branding and building relationships with the database -- Part 3. Plannind and decision

geographic boundaries -- Building a brand dashboard -- Personal branding.