Search Results for Trademarks -- Management.

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13 Results Found

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The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrights

Jolly, Adam.

Format:

Books

Publication Date

2011

Excerpt:

The handbook of European brand rights management : how to develop, manage and protect your

Available: Copies:

Music business handbook and career guide

Baskerville, David.

Format:

Books

Publication Date

2013

Excerpt:

-- Rights in names and trademarks -- 7. Music licensing -- Music rights -- Performing rights organizations

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Designing B2B brands : lessons from Deloitte and 182,000 brand managers

Martinez Onaindia, Carlos.

Format:

Books

Publication Date

2013

Excerpt:

Branding (Marketing) -- Management.

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Trademark valuation : a tool for brand management

Smith, Gordon V., 1937- author.

Format:

Books

Publication Date

2013

Excerpt:

Trademark valuation : a tool for brand management / Smith, Gordon V., 1937- author.

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Excerpt:

Product management.

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Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

Brand name products -- Marketing -- Management.

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The lovemarks effect : winning in the consumer revolution

Roberts, Kevin, 1949-

Format:

Books

Publication Date

2006

Excerpt:

Customer relations -- Management.

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From brand vision to brand evaluation : strategically building and sustaining brands

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2006

Excerpt:

Product management.

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Designing brand identity : a complete guide to creating, building and maintaining strong brands

Wheeler, Alina.

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

10.

Creating a winning E-business

Napier, H. Albert, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

-- Affiliate management networks -- Affiliate tracking technologies -- Affiliate marketing risks and challenges

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11.

Before the brand : creating the unique DNA of an enduring brand identity

Perry, Alycia.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Marketing -- Management.

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12.

The essence of capitalism : the origins of our future

McQueen, Humphrey, 1942-

Format:

Books

Publication Date

2003

Excerpt:

International business enterprises -- Management.

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