advertising -- Mobile marketing -- Demand generation and conversion in B2B markets -- Customer relationship

. Identifying drivers ; Information gathering ; Target groups ; Samples and feedback -- Idea generation. Basic

media marketing -- Lead generation and conversion in B2B markets -- Customer relationship development

Thinking -- Creating Value Through Practices -- A Brand Community -- Marketing Thinking in Practice: How

; Intelligence or problem analysis ; Role of creative/intuitive approach in problem solving ; Idea generation or

-- Flattening effect -- Creating new value from network effects -- Part 2: Social Networking Across Your

social computing ; Revealing new facets of information ; The new generation of self-service: the digital

responses / Jun Yu -- 6.Energy in a bathtub: electricity trade between countries with different generation

-- Introduction -- Financing the total operation: Fourth concept -- Sources and uses of funds -- Generation of

Towards the third generation university : Managing the university in transition. Wissema, J. G.

Solidarity -- Debonairs Pizza -- The Hotdog Café Story -- Low-cost airlines -- Value-based competiton in the

models / Jorunn Grande -- 12. The impact of global value chains on Andalusian tourism SMEs / Pilar Tejada