The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Music and its relevance to brand personality amongst the female youth market

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

Goalkeepers are amazing people : identity branding as a way of building brand equity : an OBO case study

Assessing the efficiency of Chase Software in the Johannesburg-based agency

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them