Search Results for Advertising -- Management.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

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Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

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Integrated organisational communication

Barker, Rachel, 1958- editor.

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Electronic Resources

Publication Date

2013

Excerpt:

BUSINESS & ECONOMICS -- Industrial Management.

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Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

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International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Integrated marketing communications and international advertising -- Personal selling and sales management

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Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew, 1938-2010.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=163302
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Format:

Electronic Resources

Publication Date

2003

Excerpt:

Advertising agencies -- Management.

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Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

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Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
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Format:

Electronic Resources

Publication Date

2003

Excerpt:

; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM

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Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Lodish, Leonard M.

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123Library http://www.123library.org/book_details/?id=8384
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Format:

Electronic Resources

Publication Date

2001

Excerpt:

New business enterprises -- Management.

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Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

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