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1. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Contemporary advertising / Arens, William F.
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2. 
Cover image for Digital gaming and the advertising landscape
Digital gaming and the advertising landscape
Digital gaming and the advertising landscape
by 
Hera, Teresa de la Verfasser.
Volltext kostenfrei
https://nbn-resolving.org/urn:nbn:de:101:1-2021022513203946833266
https://d-nb.info/1228110131/34
https://www.degruyter.com/books/9789048538676
Format: 
Electronic Resources
Publication Date 
2019
Excerpt: 
Digital gaming and the advertising landscape / Hera, Teresa de la Verfasser.
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3. 
Cover image for The fundamentals of creative advertising
The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
The fundamentals of creative advertising / Burtenshaw, Ken.
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4. 
Cover image for AdValue : twenty ways advertising works for business
AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=288850
ebrary http://site.ebrary.com/id/10169897
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104763
MyiLibrary http://www.myilibrary.com?id=96636
Taylor & Francis http://www.tandfebooks.com/isbn/9780080471877
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
AdValue : twenty ways advertising works for business / Butterfield, Leslie, 1952-
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5. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
6. 
Cover image for The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
The annual 2010/11 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
The annual 2010/11 : advertising, media, marketing and branding / Maggs, Jeremy.
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7. 
Cover image for Advertising photography : a straightforward guide to a complex industry
Advertising photography : a straightforward guide to a complex industry
by 
Lesko, Lou.
ebrary http://site.ebrary.com/id/10228233
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=263361
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
Advertising photography : a straightforward guide to a complex industry / Lesko, Lou.
Available: Copies:
8. 
Cover image for The annual 2007 : advertising, media, marketing and branding
The annual 2007 : advertising, media, marketing and branding
The annual 2007 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
The annual 2007 : advertising, media, marketing and branding / Maggs, Jeremy.
Available: Copies:
9. 
Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
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10. 
Cover image for One show interactive : advertising's best interactive and new media. Vol. VI
One show interactive : advertising's best interactive and new media. Vol. VI
by 
Swanepoel, Kevin.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
One show interactive : advertising's best interactive and new media. Vol. VI / Swanepoel, Kevin.
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11. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section
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