Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

The new brand spirit : how communicating sustainability builds brands, reputations and profits /

Experience the message : how experiential marketing is changing the brand world. Lenderman, Max.

The pirate inside : building a challenger brand culture within yourself and your organization /

good business practices -- Sex money, and drama -- It's all in your head -- Brand identity -- That's a

professional who is just beginning to discover the digital world. Update your library with the brand new

: making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your

The concept of Colouredness-being neither white nor black-has been pivotal to the brand of racial

design to brand while staying on budget -- Merchandising : maximizing your profits -- Customizing

brand -- Restructuring Exide -- Philips versus Matsushita : a new century, a new round -- Business

Advertising -- Brand name products.

kind of non-advertising-type promotions that more quickly move a brand into the culture.