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1. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
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Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
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2. 
Cover image for The new brand spirit : how communicating sustainability builds brands, reputations and profits
The new brand spirit : how communicating sustainability builds brands, reputations and profits
by 
Conrad, Christian A., 1966-
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http://lib.myilibrary.com/detail.asp?id=548255
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
The new brand spirit : how communicating sustainability builds brands, reputations and profits /
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3. 
Cover image for The pirate inside : building a challenger brand culture within yourself and your organization
The pirate inside : building a challenger brand culture within yourself and your organization
by 
Morgan, Adam.
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MyiLibrary http://www.myilibrary.com?id=27115
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
The pirate inside : building a challenger brand culture within yourself and your organization /
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