Title:
The marketing plan : how to prepare and implement it
Author:
Luther, William M.
ISBN:
9780814426159
9780814471012
Personal Author:
Edition:
3rd ed.
Publication Information:
New York : AMACOM, 2001.
Physical Description:
1 online resource (xviii, 318 pages) : illustrations, photographs
Contents:
The Role of Marketing within a Business -- Decisions to Be Made before Developing Your Marketing Plan -- Developing Your Brand Personality -- Developing Your Marketing Plan -- Feedback -- Using Controls and Market Research to Complete the Loop.
Subject Term: