Search Results for Communication in marketing.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Marketing.

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Brief : make a bigger impact by saying less

McCormack, Joseph, 1965- author.

Format:

Electronic Resources

Publication Date

2014

Excerpt:

Interpersonal communication.

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Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

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Electronic Resources

Publication Date

2013

Excerpt:

Communication in marketing.

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The new brand spirit : how communicating sustainability builds brands, reputations and profits

Conrad, Christian A., 1966-

Connect to MyiLibrary resource.
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Books24x7 http://www.books24x7.com/marc.asp?bookid=64374
http://lib.myilibrary.com/detail.asp?id=548255

Format:

Electronic Resources

Publication Date

2013

Excerpt:

The new brand spirit : how communicating sustainability builds brands, reputations and profits /

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Effective personal communication skills for public relations

Green, Andy, 1958-

Books24x7 http://www.books24x7.com/marc.asp?bookid=12542
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MyiLibrary http://www.myilibrary.com?id=72851
MyiLibrary, Table of contents http://www.myilibrary.com?id=72851&ref=toc
Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html

Format:

Electronic Resources

Publication Date

2006

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Effective personal communication skills for public relations / Green, Andy, 1958-

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Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Marketing for a new century.

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Media now : understanding media culture and technology

Straubhaar, Joseph D.

Format:

Electronic Resources

Publication Date

2004

Excerpt:

demystified : you ought to be in pictures -- Industry organization -- Film content -- Media literacy : film

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