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1. 
Cover image for Marketing research : a practical approach
by 
Kolb, Bonita M.
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
Marketing Research; 7 Choosing Participants for Qualitative Research; 8 Planning and Conducting Focus Groups
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by 
Bazemore, S. Gordon.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
dimensions of this, based on interviews, focus groups and ethnographic observation. It provides an unrivalled
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