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1. 
Cover image for Marketing research : a practical approach
by 
Kolb, Bonita M.
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
; 9 In-depth, Intercept and Expert Interviews; 10 Projective, Observational, Ethnography and Grounded
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2. 
Cover image for How to identify your organization's training needs : a practical guide to needs analysis
by 
McConnell, John H.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
identifying training needs -- Standard interviews -- Job analysis grid interviews -- The need-to-know process
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