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000IIE
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1. 
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Evaluation and Selection -- Outlet Selection and Purchase -- Postpurchase Processes, Customer Satisfaction
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by 
Liebmann, Marian, 1942-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Learning from problems in groups -- An example in detail: the 'Friday group' -- Examples of groups
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by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Evaluating experiments -- Field approach -- Econometric models -- Evaluation of the field approach -- Hybrid
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