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1. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down
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2. 
Cover image for Brief : make a bigger impact by saying less
by 
McCormack, Joseph, 1965- author.
Format: 
Electronic Resources
Publication Date 
2014
Excerpt: 
Brief : make a bigger impact by saying less / McCormack, Joseph, 1965- author.
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4. 
Cover image for Jack Welch and the 4E's of leadership : how to put GE's leadership formula to work in your organization
by 
Krames, Jeffrey A.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- The 4E leader energizes -- The 4E leader has edge -- The 4E leader executes -- "Blow it up" : how Jeff
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5. 
Cover image for Dialogue : techniques and exercises for crafting effective dialogue
by 
Kempton, Gloria, 1951-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
common mistakes -- Punctuation and last minute consideration : typing up the loose ends -- Dialoge do
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