Search Results for Market research.

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11 Results Found

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Market intelligence : how and why organizations use market research

Callingham, Martin.

123Library http://www.123library.org/book_details/?id=98811
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=242855
ebrary http://site.ebrary.com/id/10084453
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130559
MyiLibrary http://www.myilibrary.com?id=22253

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Market intelligence : how and why organizations use market research / Callingham, Martin.

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Marketing research : a practical approach

Kolb, Bonita M.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=435383
ebrary http://site.ebrary.com/id/10298640
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=283535
MyiLibrary http://www.myilibrary.com?id=211926
Sage Research Methods http://SRMO.sagepub.com/view/marketing-research/SAGE.xml

Format:

Electronic Resources

Publication Date

2008

Excerpt:

Marketing research : a practical approach / Kolb, Bonita M.

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Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior

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How to write great copy : learn the unwritten rules of copywriting

Gettins, Dominic.

Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220

Format:

Electronic Resources

Publication Date

2006

Excerpt:

Rule One: Know Your Target Market; Rule Two: Do Research; Rule Three: Answer The Brief; Rule Four

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International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing

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Niche tourism : contemporary issues, trends and cases

Novelli, Marina.

View this book online, via DawsonERA, both on- and off-campus

Format:

Electronic Resources

Publication Date

2005

Excerpt:

Ivona -- Research tourism : professional travel for useful discoveries / Angela Benson -- Small ship

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Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

pt. II. Findings from market studies : when and how much advertising works -- 6. Market effects of

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Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for

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The marketing plan : how to prepare and implement it

Luther, William M.

Connect to electronic book via ebrary.
ebrary http://site.ebrary.com/id/10120161
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=62845
EBSCOhost Click here for LLCC access.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Controls and Market Research to Complete the Loop.

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10.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

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11.

Marketing research : a problem-solving approach

Sudman, Seymour.

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Marketing research : a problem-solving approach / Sudman, Seymour.

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