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1. 
Cover image for Market intelligence : how and why organizations use market research
by 
Callingham, Martin.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Market intelligence : how and why organizations use market research / Callingham, Martin.
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2. 
Cover image for Marketing research : a practical approach
by 
Kolb, Bonita M.
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
Marketing research : a practical approach / Kolb, Bonita M.
Available: Copies:
3. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior
Available: Copies:
4. 
Cover image for How to write great copy : learn the unwritten rules of copywriting
by 
Gettins, Dominic.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Rule One: Know Your Target Market; Rule Two: Do Research; Rule Three: Answer The Brief; Rule Four
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5. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing
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6. 
Cover image for Niche tourism : contemporary issues, trends and cases
by 
Novelli, Marina.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
Ivona -- Research tourism : professional travel for useful discoveries / Angela Benson -- Small ship
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7. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
pt. II. Findings from market studies : when and how much advertising works -- 6. Market effects of
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8. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
Available: Copies:
9. 
Cover image for The marketing plan : how to prepare and implement it
by 
Luther, William M.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Controls and Market Research to Complete the Loop.
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
Available: Copies:
11. 
Cover image for Marketing research : a problem-solving approach
by 
Sudman, Seymour.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Marketing research : a problem-solving approach / Sudman, Seymour.
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