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1. 
Cover image for MarketLine business information centre
MarketLine business information centre
MarketLine business information centre
by 
Datamonitor (Firm)
http://www.marketlineinfo.com/library/Default.aspx
Format: 
Electronic Resources
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Market line
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2. 
Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the
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