Title:
Marketing research : within a changing information environment
Author:
Hair, Joseph F.
ISBN:
9780072467635
9780072538397
Personal Author:
Edition:
2nd ed., International ed.
Publication Information:
Boston : McGraw-Hill/Irwin, ©2003.
Physical Description:
xxiii, 720 pages : illustrations ; 27 cm + 1 CD-ROM (4 3/4 in.).
Series:
McGraw-Hill/Irwin series in marketing
McGraw-Hill/Irwin series in marketing.
General Note:
CD-ROM has title: SPSS student version 11.0 for Windows.
"ISBN 0-07-246757-6 part of 0-07-253839-2"--Page 4 of cover.
Subject Term: